Fulvio Bianconi worked first in Murano at the age of 17. This experience revealed to be crucial to his artistic career. He came back to the place in 1947 and expressed there his talent in a so far inimitable way In 1933, Fulvio met Dino Villani, who immediately understood his artistic and expressive potential, and introduced him to Mondadori, Motta, GI.VI.M and other important Milanese companies. During the war, he worked for the Ministery of Popular Culture, until 1943, miraculously escaping the Nazi killings of Rasella street. After the armistice, he continued his work as a graphic designer with various publishers, ending up at Garzanti's, with whom he was to work continuously until 1975 and, after that, for their more important editions, until after 1990. Fulvio Bianconi came to Murano in 1947 with an assignment by GI.VI.M. to design bottles for a series of perfumes, at the Venini furnace. It was then that the passion, the "hobby", as he himself called it, for glass, was born, a hobby that was to make him famous all over the world. For over 30 years he was the mind behind the external image of Garzanti, one of the most distinguished and prestigious Italian publishing houses, making it a focal point of reference for the best Italian and foreign graphic artists. He also has contributed to the image of FIAT, Marzotto, HMW, Pathé, Columbia, Pirelli and others. His passion for glass and the financial independence his work at Garzanti gave him, allowed Fulvio Bianconi to create, with absolute freedom of expression, with no ties and obligations to any commissioner, hundreds and hundreds of glass "unique examples" which constitute the intrinsic basis of Murano's reputation as a place of production of artistic glass.